(DOWNLOAD) "Complete Design Thinking Guide for Successful Professionals" by Daniel Ling " Book PDF Kindle ePub Free
eBook details
- Title: Complete Design Thinking Guide for Successful Professionals
- Author : Daniel Ling
- Release Date : January 30, 2015
- Genre: Design,Books,Professional & Technical,
- Pages : * pages
- Size : 37017 KB
Description
Design thinking is a powerful thinking tool which could drive a brand, business or an individual forward positively. It is also a part and parcel way of thinking that designers go through in their minds in every single design project. Thinking like a designer can transform the way organizations develop products and services on the front end, while improving processes and strategy to the backend. It is a way of simply thinking and ideating on a solution to address a problem or better meet a customer need. It is a process focused on solutions and not the problem.
In this book you will:
• Understand key characteristics of design thinking
• Understand the 5 action phases of design thinking –
Empathize, Define, Ideate, Prototype and Test
• Empathize- Understand your customers / users
• Define- Define clear project / business objectives
• Ideate- Explore ideas and solutions
• Prototype- Build and visualise ideas
• Test- Review and decide best idea
This book will help you:
• Clarify and solve problems better
• Understand your users
• Communicate in visuals confidently
• Innovate ideas and inspire others
• Experiment quickly and at little cost
This book is useful for:
• Non-design and design professionals who are involved in innovation, change management, trend-making, problem-solving and quality improvement industry
• Business and startup owners interested in providing good products and services for their customers
• Freelance designers and design students who want to make a difference in the marketplace
• Design trainers interested in delivering design thinking workshops
• Innovation, creativity and design enthusiasts
• Design thinkers